{Back to the Beach - Also the name of S's favorite movie!)

Well, LA Fashion Week is here and we’re so excited to get a little taste of the action. We ventured out to our first show Saturday night for Sjobeck’s Back to the Beach Spring/Summer 2010 show at Live! On Sunset. It was the perfect way to kick off the week. Staying true to their laid back-beach vibe Sjobeck sent gorgeous, comfortable and totally wearable pieces down the sand covered runway.

Models had the luxury of walking barefoot to the accompaniment of a real live Surf Band (check out the cheeky Beach Toys tribute band.) Super soft maxi dresses, vintage surf trunks for guys and big, gorgeous hats were the standouts but cropped, wide leg pants and plaid surf betty button-ups definitely looked like summertime staples.

The whole things made us long for brunch at Geoffrey’s and a summer share on Carbon Beach. We had to write our name in the runway sand just for old times sake.

{Petunia was here!}

Spotted in the crowd was LC (Designer (?!) and formerly of The Hills) and bf Kyle Howard (Brothers & Sisters) and loads of be-jeweled fashion types (clearly sequins are big big big this season.) We saw this fab little feather skirt from Sjobeck’s current line and it was a sassy reminder that these beach loving designers can give you a little Hollywood glam too.

{Shake your tail feather Sjobeck style}

Aside, from feeling like we’d pretty much wear all of this collection, we felt like the fab foursome from Sjobeck are someone we’d grab a drink with. Smart, socially conscious and fun sounds exactly like the kind of people we want around. Check out their story here.

See Sjobeck’s current line here on their website or pop over to Ron Herman (one of the best edited shops ever who happen to be having a massive sale right now) or click here to find a boutique stocking Sjobeck in your area.

s + c

We’ll be at tons more shows this week and promise to blog all of the highlights.

*sorry for the crappy photos. our little camera was not working so well. (or rather it was the user)*